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Keywords: Omnichannel marketing
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Journal Articles
Journal of Economics, Finance and Administrative Science (2023) 28 (56): 319–334.
Published: 17 May 2023
... enhancing the customer's positive post-purchase evaluation. Meanwhile, consistency enhances product and service satisfaction, interactive impacts satisfaction with the organization and connectivity with the retail service. Originality/value The shift toward omnichannel marketing requires a broader...
