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Keywords: Organizational performance
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Journal Articles
Journal of Economics, Finance and Administrative Science (2021) 26 (52): 358–375.
Published: 19 November 2021
... performance Organizational performance SMEs Inter-country analysis During the decades of studies on the integrated marketing communications (IMC) concept, there has been a continuous interest in its possible implementation towards enhancing organizational performance (Einwiller and Boenigk, 2012...
