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Keywords: Perceived value
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Journal Articles
Journal of Economics, Finance and Administrative Science (2023) 28 (55): 60–78.
Published: 08 May 2023
...Junfeng Wang; Vera Butkouskaya Purpose This study constructs the influence mechanism model of sustainable marketing activities (SMAs), event image, commemorative product perceived value and tourists’ behavioral intentions (TBIs) in the sports tourism context of the Beijing Winter Olympic Games...
