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Keywords: Purchase intention
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Journal Articles
Journal of Economics, Finance and Administrative Science (2023) 28 (55): 79–95.
Published: 18 May 2023
...Klender Cortez; Martha del Pilar Rodríguez-García; Christian Reich Purpose This research aims to analyse the variables related to the purchase intention of COVID-19 rapid tests in Monterrey, Mexico's metropolitan area. Design/methodology/approach The chosen method was probit regression...
