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Keywords: Purchasing decisions
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Journal Articles
Journal of Economics, Finance and Administrative Science (2019) 24 (48): 312–326.
Published: 02 April 2019
... and long-term impacts of deceiving behaviour over market outcomes. Findings The discussion and the model allow for highlighting the main drivers of the purchasing decisions of consumers and for evaluating how they react to manipulating behaviour by firms in the market. Agents pursuing short-run gains...

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