Developing an e‐commerce solution: a case study of TimeXtra

The paper focused on the design and development of the TimeXtra e‐commerce solution including: front end interaction, mid‐end integration and back‐end support infrastructure. Our focus in this paper is e‐commerce Web services enabling communities of transaction. The Web services by facilitating direct interaction between the customer and TimeXtra created an online transaction market. This connectivity has served to act as a powerful solution that has transformed the traditional value chain in creation of a successful Web services e‐commerce model.