Improving competitiveness of ready‐to‐assemble manufacturers through information technology

Price has traditionally been the order‐winning criterion for ready‐to‐assemble (RTA) products such as furniture, bicycles, kit models, etc. In order to be able to compete in today’s demanding RTA market, manufacturers must increasingly emphasize quality, not price, as the order‐winning criterion. On the other hand, the order winners for external customers are time‐based – speed of delivery and flexibility. In this paper, we discuss the dimensions of RTA products’ quality. In addition, we discuss changes in business processes, information flow and information technology necessary to effectively improve the competitiveness of RTA manufacturers.