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The information and communication technology evolution is aggressively affecting the business world in the twenty‐first century. The magnitude of change in business development from a global perspective, unconstrained by time or distance barriers, has reached both developed and developing nations. E‐commerce currently represents 2 per cent of the global business transactions but promises to dominate the business environment during the course of the twenty‐first century. The successful presence of e‐commerce through the Internet has helped create low cost and high efficiency for product and service sales through a more dynamic and interactive venue of opportunities where the world becomes the marketplace.

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