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Purpose

This paper aims to examine the contextual issues relating to the problem of developing web‐based information systems for emergent organisations.

Design/methodology/approach

The study employs an action research approach to understand and develop an analytical development tool for web developers. It postulates that existing methods are inadequate in coping with sudden and unexpected changing characteristics within the organisation. The theory of deferred action is used as the basis for the development of an emergent analytical development tool. Many tools for managing change in a continuously changing organisation are susceptible to inadequacy.

Findings

The insights proposed are believed to assist designers in developing functional and relevant approaches within dynamic organisational contexts.

Originality/value

The analytical development matrix assists web developers in emergent organisations to develop web‐based information systems.

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