This study aims to assess the influence of Industry 4.0 (I4.0) technologies using the resource-based view (RBV) framework to examine the impact of new-age enterprises. It means to investigate the impact of different resources on competitive advantages’ steering toward the contemporary business environment.
The paper investigates the critical success factors (CSFs) for the efficient implementation of I4.0 technologies and the importance of technological resources. This paper applies the Grey-DEMATEL technique to examine each of these CSFs to better understand the cause-and-effect relationships therein and to come up with a holistic view of how the CSFs are interdependent.
The major findings reveal that Adventure Tendency, Continuous Improvement and Creative Technology Utilization play a major role in the success of new-age enterprises. The paper concludes with suggestions to align technological abilities with market needs, and the entrepreneurial skill-set into simultaneously utilizing I4.0 technologies for innovation and growth.
This study contributes to the RBV framework literature by combining technological, human and organizational resources, specifically within I4.0, and offers theoretical and practical contributions for sustaining competitive advantage.
