Putting the Logistics Manager in the Driving Seat

Attempts to question the established paradigms of the relationship between logistics companies and their traditional customers, the suppliers, the manufacturers, retailers and wholesalers. Calls for a completely open mind to the role of logistics in future and seeks to address concerns that ought to be felt by logistics managers (both managers of companies and managers of the internal logistics function). Recommends that the definition of logistics be broadened to include transport and storage of knowledge. Concludes that the logistics manager must grasp the initiative by being an active partner in the supplier customer dialogue, emphasizing the value of logistics to that dialogue.