The EC directive on packaging and packaging waste: current status and logistical implications

Discusses the relationship between logistics, packaging and the environment. Attempts to clarify industry confusion by identifying the current status of the proposed EC Directive on Packaging and Packaging Waste, which focuses on the recovery of packaging materials. This directive has major implications for logistics. Presents a survey conducted with UK marketing executives involved with the production of consumer goods. Finds that awareness of the EC packaging directive is very high – especially among medium– and large‐sized companies. Respondents were concerned that the directive would create excessive distribution costs for their firm. Proposes that it is in this area where the benefits of information technology may be realized by allowing the efficient management of the increased volume of information created by reverse logistics. Finds that industry is somewhat unsure of what the directive is meant to achieve and who will be responsible for carrying out its requirements. Suggests that it would be unwise at this stage for firms to make significant spending decisions until the directive has been finally adopted since the directive as it currently stands raises more questions than it answers.