Extending the supply chain into Europe via multi‐modal distribution

Discusses the importance of an effective supply chain to companies trading in Europe. Looks at the recent technological developments which are leading to more sophisticated multi‐modal distribution techniques. Suggests that technology is the most important issue which businesses must address if they are to compete as world‐class companies. Proposes that multi‐modal distribution is becoming a key part in the successful management of the European supply chain and that logistics professionals should work closely with their clients to ensure the most effective method is selected.