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Keywords: SMEs
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Journal Articles
Journal of Enterprise Information Management (2024) 37 (3): 959–992.
Published: 27 July 2023
... and medium enterprises’ (SMEs’) behavioral intention (Response) to adopt s-commerce. Design/methodology/approach Survey data were gathered from 304 Indian SMEs using s-commerce platforms. Data were analyzed using SmartPLS 3 software. Findings The results indicated that perceived values significantly...
