Keywords: ABC model
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Journal Articles
Journal of Enterprise Information Management (2016) 29 (3): 359–373.
Published: 11 April 2016
...Priya Mary Mathew Purpose – The purpose of this research paper is to apply the ABC model and examine the attitudinal segmentation of online consumer in India in terms of internet usage, perceived risks, website attributes, intent to do online purchase in future and preference of website...

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