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Keywords: AI digital signage
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Journal Articles
Journal of Enterprise Information Management (2026) 39 (4): 1401–1428.
Published: 27 November 2025
...Wei-Hung Hsiao; Pei-Hsuan Tsai; Chih-Jou Chen Purpose This study aims to explore how AI digital signage functions as an experiential interface in retail settings. Drawing from Schmitt's experiential marketing framework, AI digital signage is examined as a touchpoint that delivers sensory (SENSE...
