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Keywords: Airline selection indicators
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Journal Articles
Journal of Enterprise Information Management (2019) 32 (4): 646–667.
Published: 05 June 2019
...Berk Kucukaltan; Y. Ilker Topcu Purpose Fierce competition in the airline industry compels airline companies to offer various services. Yet, while companies strive to become preferable, customers confront numerous airline selection indicators, and as such causes vagueness in human thinking...
