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Keywords: Attitude towards advertising
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Journal Articles
Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook
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Journal of Enterprise Information Management (2018) 31 (3): 426–445.
Published: 09 April 2018
... Advertising value Informativeness Attitude towards advertising Consumer responses The rapid growth of information and communication technologies and the internet has boosted the large spread of social networking sites in the last decade (El-Haddadeh et al., 2012). As such, traditional...
