... usefulness was an important construct of the internet acceptance, i.e. R²=34 per cent more than behavioural intention. Moderator experience diminished the impact of usefulness on behaviour usage. Practical implications The findings suggest that expecting acceptance behaviour from...

... cases (men and women), 25 percent of business owners who have a computer and internet access also have a web page. © Emerald Group Publishing Limited 2005 Women Entrepreneurs Communication technologies Behaviour Marketing Malaysia Harper (1996) defines the roles...