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Keywords: Behavioural intention to adopt
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Journal Articles
Journal of Enterprise Information Management (2024) 37 (3): 959–992.
Published: 27 July 2023
... 17 06 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only Social commerce Behavioural intention to adopt Theory of consumption values SMEs Figure 1 Proposed research model In this study, we aim to address the above...
