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Keywords: Brand-attitude-transfer model
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Journal Articles
Journal of Enterprise Information Management (2022) 35 (6): 1658–1677.
Published: 10 July 2020
... Publishing Limited Licensed re-use rights only Click-and-mortar retailing Trust transfer theory Brand-attitude-transfer model Mediation analysis Synergetic effects Cannibalization effects Advances in Internet speeds and information technology have significantly changed the business...
