Keywords: Business improvement
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Journal Articles
Journal of Enterprise Information Management (2013) 26 (4): 472–491.
Published: 19 July 2013
... Business improvement High‐quality master data (such as customer, material, and supplier data) is a prerequisite for organizations to accomplish strategic business goals, such as better decision making (Price and Shanks, 2005, p. 369 ; Shankaranarayan et al., 2003), integrated customer...

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