... (OR), technological deployment (TD) and business model innovation (BMI). Rather than treating AI maturity as a static composite of its dimensions, this study conceptualizes it as an emergent capability that – viewed through a resource orchestration lens (Sirmon et al., 2011) – coordinates sensing, seizing...

... and business model innovation. Design/methodology/approach A two-wave longitudinal design with a two-month interval yielded 300 matched responses from managers across multiple industries. PLS-SEM tested the sequential mediation structure, and fsQCA identified configurational pathways sufficient for each...

... Publishing Limited Licensed re-use rights only Outcome-based contracts Morphological analysis Digital servitization Industry 4.0 Business model innovation Product-service systems Sustainability The advent of Industry 4.0 and IIoT technologies is increasingly enabling how products...

...Sunan Shao; Zhen Shao; Yixuan Xiong Purpose This study seeks to examine the relationships among artificial intelligence capability (AIC), business model innovation (BMI), and the competitive advantage of enterprises (CAE) within the framework of dynamic capabilities theory. It specifically focuses...