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Keywords: Cameroonian consumers
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Journal Articles
Journal of Enterprise Information Management (2023) 36 (5): 1319–1348.
Published: 30 June 2023
...Jean Robert Kala Kamdjoug Purpose The paper explores how social networks influence Cameroonian consumers' buying behavior. Then, the authors examine customers' advertising perceptions and psychological dispositions to explain their purchase intention and behavioral consumption. Design...
