...Mathieu Dunes; Meriem El Bouhali; Patricia Baudier Purpose Social media (SM) has become central to marketing, boosting brand visibility and enhancing customer experience. As digital transformation reshapes corporate strategy, employee capabilities have emerged as vital for ensuring competitiveness...

...Shilpa Parkhi; Kiran Karande; Prashant Barge; H.M. Belal; Cyril R.H. Foropon Purpose Firms use design capability across the globe to compete and increase sales, e.g. Apple. However, the payoff from design know-how has been overlooked thus far. Academic research lags in this space despite...