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Keywords: Consumption values
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Journal Articles
Journal of Enterprise Information Management (2025) 38 (6): 1751–1775.
Published: 23 May 2025
... conceptualized the research model using the dual lens of the theory of consumption values (TCV) and innovation resistance theory (IRT). A sequential mixed-method approach was used to operationalize our conceptualization, where we first identified context-specific consumption values and barriers through...
