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Keywords: Corporate reputation
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Journal Articles
Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook
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Journal of Enterprise Information Management (2018) 31 (3): 426–445.
Published: 09 April 2018
... of corporate reputation was also confirmed in this relationship. Practical implications Tourism marketers should focus not only on developing information-rich and entertaining social media advertisements but also a credible content of the ads. Furthermore, Facebook should be systematically integrated...
