.... This highlights the need to evaluate various credibility dimensions of financial influencers and how the absence of these may lead to an unwillingness to follow such influencers. The study uses source credibility theory (SCT) to identify consumers' viewpoints on the relevance and assessment of various credibility...

.... Findings Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. This positive value will affect favorably consumers’ attitude toward social media advertising and their behavioral responses. The moderator effect...