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Keywords: Customer base
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Journal Articles
Cognitive analytics management of the customer lifetime value: an artificial neural network approach
Journal of Enterprise Information Management (2021) 34 (2): 679–696.
Published: 02 February 2021
... After comparing two machine learning algorithms, we found out that self-organizing map better classifies the customer base of the retailer. The algorithm was able to extract three clusters that were described as personas using the values of the customer lifetime value and the scores of the variant...
