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Keywords: Customer lifetime value
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Journal Articles
Cognitive analytics management of the customer lifetime value: an artificial neural network approach
Journal of Enterprise Information Management (2021) 34 (2): 679–696.
Published: 02 February 2021
... Starting from a dataset of recipes, we were able to describe consumers through a variant of the RFM (recency, frequency and monetary value) model. It has been possible to categorize the customers into clusters and to measure their profitability thanks to the customer lifetime value (CLV). Findings...
