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Keywords: Customer loyalty program
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Journal Articles
Journal of Enterprise Information Management (2019) 32 (5): 807–823.
Published: 10 June 2019
... successful customer loyalty programs with social media. Design/methodology/approach This paper uses case study research as the methodology to uncover innovative features associated with the SYW customer loyalty program. The authors collected the data from SYW’s social media forums and tweets. The data...
