...Norman P. Archer; Jung Sik Jeong; Paul Hong Purpose Despite an extensive body of knowledge on the importance of customer orientation in the marketing and management literature, the impact of customer orientation and interactive system infrastructure throughout enterprise networks is not fully...

... of some form of instant‐response, shopfloor‐driven system are likely to be disappointed, as they ignore the realities of manufacturing as reflected in both MRPII and leading Japanese production systems. Business planning Customer orientation Flexibility Implementation MRPII Production control...