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Keywords: Customer-oriented innovation
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Journal Articles
Journal of Enterprise Information Management (2026) 39 (2): 532–561.
Published: 25 August 2025
...Hsiu-Wen Liu; Han Lee; Chia-Wen Chang Purpose This study explores how organizations can leverage their network positions to enhance the quality and utilization of enterprise big data, ultimately driving better decision-making, customer-oriented innovation and sustainable competitive advantage. We...
