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Keywords: Customization strategy
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Journal Articles
Journal of Enterprise Information Management (2023) 36 (6): 1727–1749.
Published: 01 November 2023
... at: mahmoud.kamel@fcom.bu.edu.eg 09 04 2022 13 09 2023 05 10 2023 © Emerald Publishing Limited 2023 Emerald Publishing Limited Licensed re-use rights only BDA use Market performance Customer relationship management (CRM) Customization strategy Personalization strategy Big data...
