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Keywords: Demand management
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Journal Articles
Flexibility and revenue management in the automotive industry
Available to Purchase
Journal of Enterprise Information Management (2008) 21 (4): 424–439.
Published: 25 July 2008
...@industriebetriebslehre.de © Emerald Group Publishing Limited 2008 Income Demand management Financial flexibility Automotive industry Germany At the beginning of the 1980s when air traffic in North America was liberalized, the airlines needed an instrument to handle the growing market dynamic. One...
Journal Articles
Demand chain effectiveness – supply chain efficiencies: A role for enterprise information management
Available to Purchase
Journal of Enterprise Information Management (2006) 19 (3): 246–261.
Published: 01 May 2006
...: “The direction that a firm pursues to attract and retain desirable customers and improve its product positioning in profitable markets”. David Walters can be contacted at d.walters@uws.edu.au © Emerald Group Publishing Limited 2006 Supply chain management Demand management Customers...
