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Keywords: Diffusion of innovation
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Journal Articles
Breaking barriers: investigating generative AI adoption and organizational use
Available to Purchase
Journal of Enterprise Information Management (2026) 39 (1): 267–288.
Published: 25 July 2025
...Norah Albishri; Jaskirat Singh Rai; Rekha Attri; Muhammad Zafar Yaqub; Steven T. Walsh Purpose This research aims to examine the adoption and continued use of generative artificial intelligence among Saudi business executives, using the diffusion of innovation (DOI) theory framework. It addresses...
Journal Articles
Diffusion of blockchain technology: Insights from academic literature and social media analytics
Available to Purchase
Journal of Enterprise Information Management (2019) 32 (5): 735–757.
Published: 08 July 2019
...: RQ1. Which industries are exploring blockchain technology applications? Diffusion of innovation theory had been used in the literature for determining diffusion and adoption of information technology such as cloud computing (Oliveira et al., 2014), green IT (Bose and Luo, 2011...
Journal Articles
Cloud computing adoption by SMEs in the north east of England: A multi‐perspective framework
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Journal of Enterprise Information Management (2013) 26 (3): 250–275.
Published: 12 April 2013
..., theories such as diffusion of innovation (Rogers, 2003) have been widely applied to studies looking at how innovations are adopted and diffused. This paper will use the technology, organisation and environment (TOE) framework put forward by DePietro et al. (1990) for a number of reasons. First...
