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Keywords: Digital bank
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Journal Articles
Journal of Enterprise Information Management (2024) 37 (6): 1763–1787.
Published: 29 July 2024
...), and customer experience (CSE) – to evaluate the continued intention to use (CIU) of AI-enabled digital banking services. Design/methodology/approach Data were collected through an online questionnaire administered to 390 digital banking customers in India. The data were further analysed, and the presented...
