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Keywords: E-ticketing
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Journal Articles
Journal of Enterprise Information Management (2013) 26 (6): 624–641.
Published: 14 October 2013
... an airline's own web site and influence them to buy e-tickets. Originality/value – The paper fills gaps in the knowledge of e-consumer behaviour and web quality within the airline industry through suggesting a framework that helps decision makers to enhance or modify their existing marketing strategies...
