.... Despite the growing interest in social customer relationship management (social CRM), theory regarding the role of employee commitment in internal branding is limited. This study was conducted to examine how employee training and internal communication affect social media marketing capabilities and how...

...Lalatendu Kesari Jena; Sajeet Pradhan Purpose The purpose of this paper is to provide an empirical investigation of workplace spirituality (WS) and employee commitment (EC). EC is presumed as a mindset which is generally influenced by spiritual culture and the prospective outcomes are in the form...