... of studying factors affecting both continuance and abandonment intentions of customers using smartwatches and fitness bands. Design/methodology/approach Based on DFT, the interaction of social image, subjective norms, self-monitoring and social recognition as enablers, and privacy concerns and technology...

...‐sized enterprises (SMEs) is low in India. There are several technological, economical and organizational factors that enable or inhibit the adoption of advanced IT. The primary objective of this research is to identify and evaluate the key factors that are enabling or inhibiting adoption of advanced...