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Journal Articles
Understanding social media advertising effect on consumers’ responses: An empirical investigation of tourism advertising on Facebook
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Journal of Enterprise Information Management (2018) 31 (3): 426–445.
Published: 09 April 2018
.... Findings Findings indicate that there is a significant relationship between informativeness, entertainment, credibility and social media advertising value. This positive value will affect favorably consumers’ attitude toward social media advertising and their behavioral responses. The moderator effect...
