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Keywords: Ethnographic method
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Journal Articles
Journal of Enterprise Information Management (2013) 26 (4): 444–471.
Published: 19 July 2013
... of IT. Elderly consumers Shopping experience Ethnographic method Design IT Elderly people Consumers Older consumers Supermarkets Thus, this research is designed to: (1) extend the knowledge of the shopping experience within the senior consumer segment in the UK so as to develop a better...
