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Keywords: FMCG
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Journal Articles
Journal of Enterprise Information Management (2025) 38 (4): 1036–1059.
Published: 17 April 2025
... semi-structured interviews with supply chain experts from the fast moving consumer goods (FMCG) industry, the authors gathered useful information for AHP-DEMATEL analysis. The results obtained are validated through a qualitative survey approach. Findings Sub-factors used in the study were extracted...
Includes: Supplementary data
