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Keywords: Fast‐moving consumer goods
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Journal Articles
Logistics Information Management (1995) 8 (6): 13–19.
Published: 01 December 1995
...David J. Aldridge; James Betts Seeks to document a responsive strategy to manufacturing planning with Cussons (UK) Limited, a company operating in the fast moving consumer goods (FMCG) industry. In the FMCG environment products are manufactured to a sales forecast, and customers demand 100 per cent...
Journal Articles
Logistics Information Management (1994) 7 (6): 16–22.
Published: 01 December 1994
...William Steele; Kevin Plunkett Recently there has been a proliferation of interest in the topic of total supply chain management. This interest has prompted many companies in the fast moving consumer goods sector to review their inventory policies and, in particular, levels of finished stock...
