... of platform scene design and governance rules on user behavior. Design/methodology/approach We adopted a mixed-methods approach. First, we conducted 36 in-depth interviews with users from four metaverse platforms and applied grounded theory to analyze the qualitative data. The resulting conceptual...

... the grounded theory approach to identify 45 open codes, 10 axial codes and 5 selective codes representing key AI-powered hearing aid adoption drivers from the patient perspective. Findings The selective codes, representing the five themes that broadly shape adoption, are: (1) intelligent environment...

... Licensed re-use rights only Fitness wearables Technology Health apps Adoption Discontinuation Grounded theory Funding statement: This work was supported by researchers at Princess Nourah bint Abdulrahman University under supporting project number PNURSP2025R543, Princess Nourah...

... will enrich the metaverse literature and act as a pioneer for scholars interested in understanding metaverse-related aspects. © Emerald Publishing Limited 2025 Emerald Publishing Limited Licensed re-use rights only Metaverse Uses and gratification theory Grounded theory Qualitative...

... to build an integrative model of EA artifact-enabled EA value supplemented with a research agenda to enhance our understanding further. Design/methodology/approach This study leveraged grounded theory techniques and a systematic review approach to develop the integrative model and research agenda...

... that contribute to BDA capability. Design/methodology/approach Using classic grounded theory (GT), resource-based theory and dynamic capability (DC), the authors conducted interviews, which involved an exploratory inductive process. Through a continuous iterative process between the collection, analysis...

... of ESM use on performance are still unclear. This study fill this research gap by adopting a grounded theory approach to study how ESM use affects employee performance. Design/methodology/approach Choosing representative cases, the authors collected interview data and analyzed the data using open...

... research using a grounded theory (GT), centering on semi-structured interviews with 25 experts involved in the Iranian IoT development effort. Data were analyzed by using MAXQDA software. Findings This study presents a conceptual framework of requirements for IoT development, consisting of 14 concepts...

... medical specialties. The final section is the conclusion. We adopted the grounded theory methodology (Glaser and Strauss, 1967; Glaser, 1992; Glaser, 1978), an interpretive mode of inquiry to assess and provide deeper insights on how Internet technologies are being used by physicians to support...

... in the coming years. This paper defines the problem within healthcare delivery worldwide and theoretically explores a typical medical scenario in Kuwait, utilising the grounded theory method. It traces the social processes within medical work and network and attempts to understand the underlying relationships...