... and suppliers, the challenges and priorities as perceived by the interviewees, as well as the reasons for the development of the given supply chain structure. The decision to use case study methodology was based on support in the literature with regards to its appropriateness for exploratory research...

... that the elderly shoppers might potentially face. The three products belonged to specific brands that were sold at both supermarkets. The icing sugar was chosen as it was found from the pilot study that its location was not clear and consistent. The icing sugar would sometimes be placed at the home baking section...