Keywords: Innovation resistance theory (IRT)
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Journal Articles
Journal of Enterprise Information Management (2021) 34 (6): 1746–1768.
Published: 16 December 2020
... the relationships between various consumer barriers, intention to use FDAs and word-of-mouth (WOM). Design/methodology/approach This study utilized the innovation resistance theory (IRT) and a mixed-method approach comprised of qualitative essays submitted by 125 respondents and primary surveys (N...

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