Keywords: Internal marketing
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Journal Articles
Journal Articles
Journal Articles
Logistics Information Management (1995) 8 (4): 35–40.
Published: 01 August 1995
...Christopher Easingwood; Christopher Storey Explores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing...

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