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Keywords: Internal marketing
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Journal Articles
Journal of Enterprise Information Management (2020) 33 (6): 1395–1417.
Published: 02 June 2020
...Umar Farooq Sahibzada; Cai Jianfeng; Khawaja Fawad Latif; Hassam Farooq Sahibzada Purpose Constructed upon knowledge-based view, the study examines the influence of internal marketing on knowledge management processes and the indirect association of knowledge management processes...
Journal Articles
Journal of Enterprise Information Management (2019) 32 (3): 413–435.
Published: 21 May 2019
...Umar Farooq Sahibzada; Cai Jianfeng; Fawad Latif; Zahid Shafait Purpose Higher Education Institutions (HEIs) require regular generation of information determining what employees want from their institution and their real feelings about their jobs. Internal marketing (IM) can be a significantly...
Journal Articles
Logistics Information Management (1995) 8 (4): 35–40.
Published: 01 August 1995
...Christopher Easingwood; Christopher Storey Explores the impact of a number of aspects of the new product development project on the success of new financial services in the United Kingdom. Finds that synergy between the new product and the organization, and the quality of internal marketing...
