... Management , 13th ed. , Prentice‐Hall , Upper Saddle River, NJ . Lehmann , D.R. , Keller , K.L. and Farley , J.U. (2008), “ The structure of survey‐based brand metrics ”, Journal of International Marketing , Vol. 16 No. 4 , pp. 29 ‐ 56 . Low , G.S. and Lamb , C.W...

... to medium‐sized enterprises Australia Singapore International marketing EC permeates all facets of business strategy, enabling organisations to improve business communications as well as business processes. It is also known to benefit all stakeholders in the business such as consumer, supplier...

... decisions may lead to poor results. Therefore, channel satisfaction is higher when channel structure is appropriate for the foreign market. Examines factors leading to a firm’s satisfaction with international marketing channels. Builds on existing studies about consumer satisfaction and distribution channel...

...Paul R. Murphy International marketing practices cannot be successful without a well‐run logistics system. Because a country′s logistical“friendliness” or logistical “unfriendliness”can have a profound impact on the efficiency of cross‐border trade, one of the most important decisions...