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Keywords: Life insurance
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Journal Articles
The relationship between attitude toward using and customer satisfaction with mobile application services: An empirical study from the life insurance industry
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Journal of Enterprise Information Management (2015) 28 (5): 680–697.
Published: 14 September 2015
... in the life insurance industry. The purpose of this paper is to investigate the effects of attitude toward using life insurers’ mobile app services on customer satisfaction. Design/methodology/approach – The study is based on a questionnaire survey of 538 respondents in Taiwan. The data are analyzed...
